The essence and the meaning of 'education marketing'

The growing influence of economic and organizational theories on modern trends in education, that is particularly evident in the last few decades, has also affected the implementation of marketing orientation in this area. The dilemmas and misunderstandings concerning the application of marketing co...

Full description

Bibliographic Details
Main Authors: Kulić Radivoje N., Milačić Srećko P.
Format: Article
Language:English
Published: Faculty of Philosophy, Kosovska Mitrovica 2015-01-01
Series:Zbornik Radova Filozofskog Fakulteta u Prištini
Subjects:
Online Access:http://scindeks-clanci.ceon.rs/data/pdf/0354-3293/2015/0354-32931504093K.pdf