Reducing expectations for antibiotics in primary care: a randomised experiment to test the response to fear-based messages about antimicrobial resistance

Reducing expectations for antibiotics in primary care: a randomised experiment to test the response to fear-based messages about antimicrobial resistance

Abstract Background To reduce inappropriate antibiotic use, public health campaigns often provide fear-based information about antimicrobial resistance (AMR). Meta-analyses have found that fear-based campaigns in other contexts are likely to be ineffective unless respondents feel confident they can...

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Bibliographic Details
Main Authors: Laurence S. J. Roope, Sarah Tonkin-Crine, Natalie Herd, Susan Michie, Koen B. Pouwels, Enrique Castro-Sanchez, Anna Sallis, Susan Hopkins, Julie V. Robotham, Derrick W. Crook, Tim Peto, Michele Peters, Christopher C. Butler, A. Sarah Walker, Sarah Wordsworth
Format: Article
Language:English
Published: BMC 2020-04-01
Series:BMC Medicine
Subjects:
Inappropriate antibiotic use
Fear messages about antimicrobial resistance
Public campaigns
Online Access:http://link.springer.com/article/10.1186/s12916-020-01553-6

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