03 Reaching Out Strategies for Higher Education Institution in Cambodia

• Main Authors: Chee Seng LEOW, Wing Sum Vincent LEONG, Ahmad MAISARAH, Hock Seng SIAN, Nadason MARIMTHU
• Format: Article
• Language: English
• Published: Association of Social and Educational Innovation 2015-05-01
• Series: International Journal of Social and Educational Innovation
• Subjects: marketing; higher education; consumer behaviour; strategic marketing; marketing strategy
• Online Access: https://journals.aseiacademic.org/index.php/ijsei/article/view/45

Education is increasingly a global business with rapid growth in both campus and distance learning facilitated by the Internet. The term “marketing” becomes controversy among educational practitioners when it involves sales, advertising and public relations strategy. Reaching out strategies is a process that can make positive contribution to both economic capital and social. This journal starts with background study of Cambodia. In the second stage, the journal starts to review education system in Cambodia from French colonial up to date. After understanding the education system in Cambodia, consumer behaviour towards higher education in Cambodia was analysed for both local and international candidates. The paper ended by proposing various methods for reaching out for Cambodia and global markets.