| Summary: | Education is increasingly a global business with rapid growth in both campus and distance
learning facilitated by the Internet. The term “marketing” becomes controversy among educational
practitioners when it involves sales, advertising and public relations strategy. Reaching out
strategies is a process that can make positive contribution to both economic capital and social. This
journal starts with background study of Cambodia. In the second stage, the journal starts to review
education system in Cambodia from French colonial up to date. After understanding the education
system in Cambodia, consumer behaviour towards higher education in Cambodia was analysed for
both local and international candidates. The paper ended by proposing various methods for
reaching out for Cambodia and global markets.
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