Metrics for assessing retailers based on consumer perception
The article suggests a new look at trading platforms, which is called “metrics.” Metrics are a way to look at the point of sale in a large part from the buyer’s side. The buyer enters the store and make buying decision based on those factors that the seller often does not consider, or considers in p...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2017-01-01
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| Series: | SHS Web of Conferences |
| Subjects: | |
| Online Access: | https://doi.org/10.1051/shsconf/20173901011 |