Empowerment in Service Recovery: Implications in the Client's Perception Regarding Fairness and Loyalty

Studies in Service Recovery (SR) demonstrate that equity in SR process is crucial to the customer’s satisfaction and loyalty. Front office employees are responsible for this process which, with their actions, they influence the perception in fairness. Thus, strategies focused on improving processes...

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Bibliographic Details
Main Authors: Wandick Leão, Juliana Bonomi Santos
Format: Article
Language:English
Published: Instituto Brasileiro de Estudos e Pesquisas Sociais 2018-05-01
Series:Revista Eletrônica de Ciência Administrativa
Online Access:http://www.periodicosibepes.org.br/index.php/recadm/article/view/2485