Predicting Online Consumer Transaction from Big Data: Influential Factors and Strategic Planning

Online transaction has recently benefited from coronavirus; however, the sales of e-commerce in some areas are substantially on the decline. The current study proposes a theoretically constructed and empirically viable way for predicting the relevant factors that may detract or foster e-commerce suc...

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Bibliographic Details
Main Authors: Chiang-Yu Cheng, Ming-Ying Lu, Han-Ping Tsen
Format: Article
Language:English
Published: Hindawi-Wiley 2021-01-01
Series:Wireless Communications and Mobile Computing
Online Access:http://dx.doi.org/10.1155/2021/8834713