The impact of electronic word-of-mouth in the distribution of digital goods
The rapid proliferation of social media networks has presented a platform of opportunities for the distribution of digital products and related applications. This is commonly known as word-of-mouth or viral marketing and intuitively fits the requirements of digital goods in that consumption, authent...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Webology Center
2011-06-01
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| Series: | Webology |
| Subjects: | |
| Online Access: | http://www.webology.org/2011/v8n1/a84.html |