CARACTERÍSTICAS DA LOCALIZAÇÃO NO PROCESSO DE INTERNACIONALIZAÇÃO DE EMPRESAS

CARACTERÍSTICAS DA LOCALIZAÇÃO NO PROCESSO DE INTERNACIONALIZAÇÃO DE EMPRESAS

This paper aims to analyze what extent the location influences the internationalization process of Brazilian companies. From fivemodels of internationalization, that key concept is cross compared to explain the empirical analysis of the cases. The research is characterized by its longitudinal approa...

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Bibliographic Details
Main Authors: Érica Piros Kovacs, Walter Fernando Araújo de Moraes, Brigitte Renata Bezerra de Oliveira
Format: Article
Language:English
Published: Fundação Getulio Vargas 2011-07-01
Series:RAE: Revista de Administração de Empresas
Subjects:
Internationalization process
localization
adaptive theory
Brazilian companies
agribusiness
Online Access:http://rae.fgv.br/sites/rae.fgv.br/files/artigos/10.1590_S0034-7590201100040001.pdf

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