| Summary: | The article presents, from a theoretical perspective, the problem of negotiating the identity of Albanians in the framework of in tercultural communication, introducing at the same time the data analysis of this phenomenon. The study methodology is based on ethnographic research and the concept of culture.
One of the main issues of today’s discourse, in the context of Albanian social space, is the intercultural communication as a fundamental aspect of regional and global integration processes. At the sociocultural level, the debate on negotiating the identity of Albanians in the European integrated social space has aroused a great de al of interest.
Central to the discussion regarding the identity of Albanians has been the idea of European identity. This thesis has received a number of interesting social, historical, linguistic and cultural arguments. Great personalities of Albanian l iterature and culture, like Ismail Kadare, Rexhep Qose etc., have brought their contribution to this intellectual debate, which has sparked off new and innovative ideas with respect to negotiating the identity of Albanians in the framework of communication within their socio - cultural space.
The review of such an issue, has naturally led us to some controversial conclusions in terms of support, cultivation and renewal of some very important cultural values in modern sociocultural communication.
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