Changing Vietnamese consumer culture today - issues for the sustainable development of Vietnamese enterprises

Changing Vietnamese consumer culture today - issues for the sustainable development of Vietnamese enterprises

The paper, based on the analysis of changes in Vietnamese consumer culture in the context of globalization and international integration, provides suggestions for Vietnamese enterprises to access and dominate the domestic market. It can be seen that, Vietnamese people now tend to choose products mad...

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Main Authors: Ngoc Nguyen Thi Minh, Kopytova Anna
Format: Article
Language:English
Published: EDP Sciences 2020-01-01
Series:E3S Web of Conferences
Online Access:https://www.e3s-conferences.org/articles/e3sconf/pdf/2020/24/e3sconf_tpacee2020_11002.pdf
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spelling doaj-5e86b84cb10f4edd9473ef64cb1a36892021-04-02T13:22:19ZengEDP SciencesE3S Web of Conferences2267-12422020-01-011641100210.1051/e3sconf/202016411002e3sconf_tpacee2020_11002Changing Vietnamese consumer culture today - issues for the sustainable development of Vietnamese enterprisesNgoc Nguyen Thi Minh0Kopytova Anna1Institute of Sociology, Vietnam Academy of Social SciencesTyumen Industrial UniversityThe paper, based on the analysis of changes in Vietnamese consumer culture in the context of globalization and international integration, provides suggestions for Vietnamese enterprises to access and dominate the domestic market. It can be seen that, Vietnamese people now tend to choose products made in Vietnam more than imported products of the same type because Vietnamese products meet the tastes of Vietnamese people and have reasonable prices for financial conditions of the majority Vietnamese people. Vietnamese enterprises have many advantages in accessing and dominating the domestic market, but many businesses have not paid enough attention.https://www.e3s-conferences.org/articles/e3sconf/pdf/2020/24/e3sconf_tpacee2020_11002.pdf
collection DOAJ
language English
format Article
sources DOAJ
author Ngoc Nguyen Thi Minh
Kopytova Anna
spellingShingle Ngoc Nguyen Thi Minh
Kopytova Anna
Changing Vietnamese consumer culture today - issues for the sustainable development of Vietnamese enterprises
E3S Web of Conferences
author_facet Ngoc Nguyen Thi Minh
Kopytova Anna
author_sort Ngoc Nguyen Thi Minh
title Changing Vietnamese consumer culture today - issues for the sustainable development of Vietnamese enterprises
title_short Changing Vietnamese consumer culture today - issues for the sustainable development of Vietnamese enterprises
title_full Changing Vietnamese consumer culture today - issues for the sustainable development of Vietnamese enterprises
title_fullStr Changing Vietnamese consumer culture today - issues for the sustainable development of Vietnamese enterprises
title_full_unstemmed Changing Vietnamese consumer culture today - issues for the sustainable development of Vietnamese enterprises
title_sort changing vietnamese consumer culture today - issues for the sustainable development of vietnamese enterprises
publisher EDP Sciences
series E3S Web of Conferences
issn 2267-1242
publishDate 2020-01-01
description The paper, based on the analysis of changes in Vietnamese consumer culture in the context of globalization and international integration, provides suggestions for Vietnamese enterprises to access and dominate the domestic market. It can be seen that, Vietnamese people now tend to choose products made in Vietnam more than imported products of the same type because Vietnamese products meet the tastes of Vietnamese people and have reasonable prices for financial conditions of the majority Vietnamese people. Vietnamese enterprises have many advantages in accessing and dominating the domestic market, but many businesses have not paid enough attention.
url https://www.e3s-conferences.org/articles/e3sconf/pdf/2020/24/e3sconf_tpacee2020_11002.pdf
work_keys_str_mv AT ngocnguyenthiminh changingvietnameseconsumerculturetodayissuesforthesustainabledevelopmentofvietnameseenterprises
AT kopytovaanna changingvietnameseconsumerculturetodayissuesforthesustainabledevelopmentofvietnameseenterprises
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