Boomers versus Millennials: Online Media Influence on Media Performance and Candidate Evaluations

Boomers versus Millennials: Online Media Influence on Media Performance and Candidate Evaluations

Facebook posts, YouTube videos, tweets and wooing political bloggers have become standard practice in marketing political campaigns. Research has demonstrated the effect of new media on a host of politically-related behavior, including political participation, knowledge acquisition, group formation...

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Bibliographic Details
Main Authors: Terri Towner, Caroline Lego Munoz
Format: Article
Language:English
Published: MDPI AG 2016-09-01
Series:Social Sciences
Subjects:
Baby Boomers
Millennials
age cohorts
2012 U.S. presidential election
social media
media trust
media performance
candidate evaluation
Facebook
Twitter
Online Access:http://www.mdpi.com/2076-0760/5/4/56

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http://www.mdpi.com/2076-0760/5/4/56

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