Strategic management and new museology. Proposals to promote the museums´ activity in Bahía Blanca city, Argentina

The purpose of this document is to make known the possible actions to be carried out in four museums of the city of Bahía Blanca, both public and private; in order to improve their efforts. The same will be sought by means of the application of concepts of the new museology, the prospective strategy...

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Bibliographic Details
Main Authors: Viviana Silvia Leonardi, Silvina Renee Elías, Fabrizio Bianco
Format: Article
Language:English
Published: Universitat Politècnica de València 2019-06-01
Series:Culturas
Subjects:
Online Access:https://polipapers.upv.es/index.php/cs/article/view/11505