Werbekommunikation: Drei sprachliche Strategien, um das Werbeprodukt zu verbergen

Werbekommunikation: Drei sprachliche Strategien, um das Werbeprodukt zu verbergen

The language of advertising uses many techniques for persuasion: focusing on emotions and positive words while hiding negative or important information. Based on the idea that one of the most used strategies of advertising is the absence of the product to sell, the article will focus on the adverti...

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Bibliographic Details
Main Author: Federica Ricci Garotti
Format: Article
Language:deu
Published: Bern Open Publishing 2019-08-01
Series:Linguistik Online
Online Access:https://bop.unibe.ch/linguistik-online/article/view/5602
id doaj-5e1730040d2a4a93a82dc769a48b1856
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spelling doaj-5e1730040d2a4a93a82dc769a48b18562021-08-30T12:18:54ZdeuBern Open PublishingLinguistik Online1615-30142019-08-0197410.13092/lo.97.5602Werbekommunikation: Drei sprachliche Strategien, um das Werbeprodukt zu verbergenFederica Ricci Garotti0Universität Trento The language of advertising uses many techniques for persuasion: focusing on emotions and positive words while hiding negative or important information. Based on the idea that one of the most used strategies of advertising is the absence of the product to sell, the article will focus on the advertising ability to persuade large masses of people without showing the product itself. https://bop.unibe.ch/linguistik-online/article/view/5602
collection DOAJ
language deu
format Article
sources DOAJ
author Federica Ricci Garotti
spellingShingle Federica Ricci Garotti
Werbekommunikation: Drei sprachliche Strategien, um das Werbeprodukt zu verbergen
Linguistik Online
author_facet Federica Ricci Garotti
author_sort Federica Ricci Garotti
title Werbekommunikation: Drei sprachliche Strategien, um das Werbeprodukt zu verbergen
title_short Werbekommunikation: Drei sprachliche Strategien, um das Werbeprodukt zu verbergen
title_full Werbekommunikation: Drei sprachliche Strategien, um das Werbeprodukt zu verbergen
title_fullStr Werbekommunikation: Drei sprachliche Strategien, um das Werbeprodukt zu verbergen
title_full_unstemmed Werbekommunikation: Drei sprachliche Strategien, um das Werbeprodukt zu verbergen
title_sort werbekommunikation: drei sprachliche strategien, um das werbeprodukt zu verbergen
publisher Bern Open Publishing
series Linguistik Online
issn 1615-3014
publishDate 2019-08-01
description The language of advertising uses many techniques for persuasion: focusing on emotions and positive words while hiding negative or important information. Based on the idea that one of the most used strategies of advertising is the absence of the product to sell, the article will focus on the advertising ability to persuade large masses of people without showing the product itself.
url https://bop.unibe.ch/linguistik-online/article/view/5602
work_keys_str_mv AT federicariccigarotti werbekommunikationdreisprachlichestrategienumdaswerbeproduktzuverbergen
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