Convergent storytelling as promotion: a model for brand engagement and equity

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Bibliographic Details
Main Authors:	Douglas Robideaux, Sharon C. Robideaux
Format:	Article
Language:	English
Published:	LLC "CPC "Business Perspectives" 2012-04-01
Series:	Innovative Marketing
Online Access:	https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4505/im_en_2012_01_Robideaux.pdf

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