The Role of Travel Motivations and Social Media Use in Consumer Interactive Behaviour: A Uses and Gratifications Perspective

The Role of Travel Motivations and Social Media Use in Consumer Interactive Behaviour: A Uses and Gratifications Perspective

This paper explores the influence of travel motivations and the gratification provided by social media in consumer stickiness to social media, intention to create user-generated content, and electronic word of mouth (eWOM) review adoption. The study follows a mixed-methods approach. First, a concept...

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Bibliographic Details
Main Authors: Luciana Chavez, Carla Ruiz, Rafael Curras, Blanca Hernandez
Format: Article
Language:English
Published: MDPI AG 2020-10-01
Series:Sustainability
Subjects:
uses and gratifications
stickiness
user-generated content
eWOM
social media
travel motivations
Online Access:https://www.mdpi.com/2071-1050/12/21/8789

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