Who Donates on Line? Segmentation Analysis and Marketing Strategies Based on Machine Learning for Online Charitable Donations in Taiwan
The reduction in government support and the rapid growth in the number of nonprofit organizations have made them face fierce competition for charitable donations. Identifying valuable donors and developing effective marketing strategies can contribute to online donation platforms. This study explore...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2021-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/9380638/ |