THE COMPREHENSIVE APPROACH TO THE ENTERPRISE’S ADAPTATION IN THE PROCESS OF DEVELOPMENT: MANAGERIAL ASPECT

• Main Author: Nataliia Marynenko
• Format: Article
• Language: English
• Published: Izdevnieciba “Baltija Publishing” 2016-11-01
• Series: Baltic Journal of Economic Studies
• Subjects: management; adaptive development; forecasting; adaptive capacity; problem situation; external environment impact
• Online Access: http://www.baltijapublishing.lv/index.php/issue/article/view/86/92

The purpose of the paper is to develop a comprehensive approach to managing the enterprise’s adaptive development within the production and economic organizations (PEO). The methods of economic and mathematical modeling are used for assessing the enterprise’s adaptive development capacity. Methodology. The research is based on the developing the approach to managing problem situations emergence at the stages of the enterprises’ pre-adaptation, co-adaptation and adaptation within PEO, introducing the equation for the adaptive development capacity implementation efficiency determination and identifying the stages of the industrial enterprises’ adaptive development forecasting. Results. The comprehensive approach to the enterprise’s adaptation in the process of development, which consists of the problem situations management, determination of the enterprise’s adaptive development capacity and forecasting of the enterprises’ adaptive development is introduced. Practical implications. The application of the proposed approach for identifying the problem situations to emerge at the stages of the enterprises’ pre-adaptation, co-adaptation and adaptation within PEO will make it possible to avoid such situations emergence at the enterprise or, if the situation has already occurred, to adjust managerial decisions for doing so. The use of the ratio for assessing the relevance of situation to emerge will improve the decision making process concerning the enterprises’ adaptation to macroeconomic challenges effectiveness, save time and resources on the reaction which is required by the external environment due to the situation’s relevance and will significantly facilitate the assessment of the adaptive measures being undertaken effectiveness during the enterprise’s development within the PEO. A criterion of the adaptive development capacity implementation efficiency will allow to determine the impact of the managerial decisions concerning the adaptive capacity (with all identified constraints) implementation on the level of such capacity. Fuzzy-multiple descriptions are used as a tool for recognizing the managerial decisions efficiency level. The results of the analysis of the proposed enterprise’s adaptation coefficient value testify about the correctness (or not) of the adaptive decisions and actions being undertaken. Value/originality. The development of a well-grounded approach of the enterprise’s adaptation to the external environment under modern conditions is an urgent task as there is a likelihood of new and unpredicted factors to impact its activities, so effective decisions on adaptation are necessary to be made quickly. The application of the developed comprehensive approach by enterprises will make it possible for them to effectively adapt to the dynamic and challenging market environment.