PORTFOLIO DEVELOPMENT OF NEW PRODUCTS: A REVIEW OF PUBLICATIONS IN NATIONAL JOURNALS
The current context of changes leading organizations to improve the products launched in the market to meet the increasingly demanding consumers. In order to offer products successfully, organizations need to select development projects from a portfolio. The research portfolio management can be cons...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Nove de Julho
2012-04-01
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| Series: | Revista de Gestão e Projetos |
| Subjects: | |
| Online Access: | http://revistagep.org/ojs/index.php/gep/article/view/49 |