| Summary: | We analyze, based on French Discourse Analysis, how the newspapers Diário Catarinense and Hora de Santa Catarina produce different reader`s subject positions. This research is justified by the fact that both newspapers are products of the same media company. The starting point was the hypothesis that there would be in the market two types of readers, thus the two products do not compete with each other, but they would complement each other in the coverage of a reading area. Reading here is treated as a process of production of sense effects. The work is based on Orlandi`s thinking about the conception of reading, as well as in the distinction between real and virtual reader. We do also present the clues included in the statements which inferences are essential to apprehend the said and the unsaid which, by means of a comparative analysis, was used to understand the production of different reader’s subject position. The analysis points out that the newspapers DC and Hora present similar characteristics in regard to the process of transmitting information, howevereach newspaper interrelates with its target public in a different way through the use of language and in the manner of production of news. It leads to the construction of different positions of these readers in relation to the information which is transmitted, because, making use of uttering strategies, these newspapers ideologically mark the readers of DC as being more lettered than the ones of Hora.
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