Segmentasi Perilaku Pembelian Pelanggan Berdasarkan Model RFM dengan Metode K-Means

Segmentasi Perilaku Pembelian Pelanggan Berdasarkan Model RFM dengan Metode K-Means

<p><em>This study aims to measure customer </em><em>purchase</em><em> behavior by using </em><em>RFM</em><em> model with K-Means, silhouette Index method. Using historical data by </em><em>Cendana</em><em> </em>...

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Bibliographic Details
Main Author: Siti Monalisa
Format: Article
Language:Indonesian
Published: Univesitas Islam Negeri Sumatera Utara 2018-04-01
Series:Query: Jurnal Sistem Informasi
Online Access:http://jurnal.uinsu.ac.id/index.php/query/article/view/1553

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