Role of electronic retailing in development of new retail marketing channels
Retailing is changing rapidly in modern conditions. The evolution of retail marketing channels with the advent of the Internet goes from orientation towards the product and the existing forms of competition, at the local level, to the emergence of new participants that occur only in an electronic en...
Main Author: | Leković Sonja |
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Format: | Article |
Language: | English |
Published: |
University of Novi Sad - Faculty of Economics, Subotica
2017-01-01
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Series: | Anali Ekonomskog fakulteta u Subotici |
Subjects: | |
Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2017/0350-21201737241L.pdf |
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