Place Branding and Urban Regeneration as Dialectical Processes in Local Development Planning: A Case Study on the Western Visayas, Philippines

Place branding is an emerging concept in urban regeneration strategies. To date, case studies on the link between place branding and urban regeneration have utilized ambiguous terminology and definitions, and often lack empirical and theoretical grounding. Available literature seldom considers the p...

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Bibliographic Details
Main Authors: Christian Nagaynay, Jeongwoo Lee
Format: Article
Language:English
Published: MDPI AG 2020-01-01
Series:Sustainability
Subjects:
Online Access:https://www.mdpi.com/2071-1050/12/1/369

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