Personal qualities as a factor of success in post-industrial social and economic realities

• Main Author: S. A. Barkov
• Format: Article
• Language: Russian
• Published: Publishing House of Lomonosov Moscow State University 2020-09-01
• Series: Vestnik Moskovskogo Universiteta: Seriâ 18, Sociologiâ i Politologiâ
• Subjects: personal qualities; professional qualities; bureaucratic organization; organizational network; blogger; post-industrial society
• Online Access: https://vestnik.socio.msu.ru/jour/article/view/701

The correlation of professional and personal qualities has always been the object of attention of specialists in sociology, psychology and HR management. The main thesis of the article is that in the post-industrial society as a whole, the importance of personal qualities of a human being increases.The article discusses numerous situations in which the balance of professional and personal qualities manifests itself in different ways. Outside of work, people in their interactions most often focus on the impression that a person makes due to his/her personal qualities. The apogee in the choice of individuals according their personal qualities is friends. We are friends only on the basis that we like one or another person. In many ways, the same situation is observed in relation to relatives and neighbors. But there are situations that make us to some extent put aside the ability of a person or organization to please us. The most obvious example is doctors. At the same time, today, doctors should focus on building partnership with patients, within which personal qualities begin to play an important role.In the professional activities, human interactions can develop according to organizational, market or hybrid (organizational-market) scenarios. In a classic bureaucratic organization, personal qualities have always occupied a subordinate place in relation to professionalism. In the market, the personal qualities of sellers have always been significant in attracting customers. This situation was reflected in the ideology of marketing and customer focus. In a modern economy, market relations penetrate organizations and force to reevaluate the importance of an employee’s personal qualities.A profession (activity) of a blogger or a person leading Internet channel cis a symbol of the increasing role of personal qualities. In most cases, they gather million audiences not because of their unique professional abilities, but because of their ability to please people.