Information support of marketing in the food industry

The paper looks into one branch of Ukrainian economy - the food industry. It is established that marketing activities of food industry companies have some specific features, namely mismatching of an agricultural performance period and production time; a perishable nature of products, which necessita...

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Bibliographic Details
Main Author: Irina Maltseva
Format: Article
Language:English
Published: Ukrainian Center for Cultural Studies 2016-08-01
Series:Cхід
Subjects:
Online Access:http://skhid.kubg.edu.ua/article/view/74827