The Influence of Consumers’ Perception on Perceived Value and Purchase Intention with respect to Regional Products Based on a C-A-B Model

The Influence of Consumers’ Perception on Perceived Value and Purchase Intention with respect to Regional Products Based on a C-A-B Model

Consumer interest has been moving progressively toward local regional clothing products in many countries. Hence, this study endeavours to examine consumer perception and purchase intention, and their interrelationship in the context of regional clothing products. A framework built on the basis of a...

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Bibliographic Details
Main Authors: Zhengwei Huang, Xueke Pei, Jing Xi, Bestoon Othman, Sher Ali, Ling Lin
Format: Article
Language:English
Published: University of Ljubljana, Faculty for Natural Sciences and Engineering 2019-09-01
Series:Tekstilec
Subjects:
regional clothing products
consumers’ perception
C-A-B model
purchase intention
Online Access:http://www.tekstilec.si/wp-content/uploads/2019/09/Tekstilec-03-2019-Članek-7.pdf

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