The Influence of Consumers’ Perception on Perceived Value and Purchase Intention with respect to Regional Products Based on a C-A-B Model
Consumer interest has been moving progressively toward local regional clothing products in many countries. Hence, this study endeavours to examine consumer perception and purchase intention, and their interrelationship in the context of regional clothing products. A framework built on the basis of a...
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University of Ljubljana, Faculty for Natural Sciences and Engineering
2019-09-01
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| Series: | Tekstilec |
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| Online Access: | http://www.tekstilec.si/wp-content/uploads/2019/09/Tekstilec-03-2019-Članek-7.pdf |
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doaj-5c1d761bebbd4af1b246011867a68e9f2020-11-25T02:13:09ZengUniversity of Ljubljana, Faculty for Natural Sciences and EngineeringTekstilec0351-33862350-36962019-09-0162321922810.14502/Tekstilec2019.62.219-228The Influence of Consumers’ Perception on Perceived Value and Purchase Intention with respect to Regional Products Based on a C-A-B ModelZhengwei Huang0Xueke Pei1Jing Xi 2Bestoon Othman3Sher Ali4Ling Lin5China Three Gorges University, College of Economics and Management, 443000 Yichang, China P. R.China Three Gorges University, College of Economics and Management, 443000 Yichang, China P. R.China Three Gorges University, College of International Communications, 443000 Yichang, China P. R.Erbil Polytechnic University, Koya Technical Institute, Department of Business Administration, 44001 Erbil, Kurdistan, IraqChina Three Gorges University, College of Economics and Management, 443000 Yichang, China P. R.China Three Gorges University, School of Foreign Languages, 443000 Yichang, China P. R.Consumer interest has been moving progressively toward local regional clothing products in many countries. Hence, this study endeavours to examine consumer perception and purchase intention, and their interrelationship in the context of regional clothing products. A framework built on the basis of a C-A-B model and a questionnaire were used to collect data through online and offl ine sources. The proposed model was empirically evaluated based on 407 respondents. The results reveal that both consumer perception and the perceived value of regional clothing products have a positive influence on consumers’ purchase intentions, while perceived value also plays a role in the purchase process. Nevertheless, word-of-mouth plays a predominant role among other influential factors of consumer perception, such as uniqueness and regionality. http://www.tekstilec.si/wp-content/uploads/2019/09/Tekstilec-03-2019-Članek-7.pdfregional clothing productsconsumers’ perceptionC-A-B modelpurchase intention |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
Zhengwei Huang Xueke Pei Jing Xi Bestoon Othman Sher Ali Ling Lin |
| spellingShingle |
Zhengwei Huang Xueke Pei Jing Xi Bestoon Othman Sher Ali Ling Lin The Influence of Consumers’ Perception on Perceived Value and Purchase Intention with respect to Regional Products Based on a C-A-B Model Tekstilec regional clothing products consumers’ perception C-A-B model purchase intention |
| author_facet |
Zhengwei Huang Xueke Pei Jing Xi Bestoon Othman Sher Ali Ling Lin |
| author_sort |
Zhengwei Huang |
| title |
The Influence of Consumers’ Perception on Perceived Value and Purchase Intention with respect to Regional Products Based on a C-A-B Model |
| title_short |
The Influence of Consumers’ Perception on Perceived Value and Purchase Intention with respect to Regional Products Based on a C-A-B Model |
| title_full |
The Influence of Consumers’ Perception on Perceived Value and Purchase Intention with respect to Regional Products Based on a C-A-B Model |
| title_fullStr |
The Influence of Consumers’ Perception on Perceived Value and Purchase Intention with respect to Regional Products Based on a C-A-B Model |
| title_full_unstemmed |
The Influence of Consumers’ Perception on Perceived Value and Purchase Intention with respect to Regional Products Based on a C-A-B Model |
| title_sort |
influence of consumers’ perception on perceived value and purchase intention with respect to regional products based on a c-a-b model |
| publisher |
University of Ljubljana, Faculty for Natural Sciences and Engineering |
| series |
Tekstilec |
| issn |
0351-3386 2350-3696 |
| publishDate |
2019-09-01 |
| description |
Consumer interest has been moving progressively toward local regional clothing products in many countries. Hence, this study endeavours to examine consumer perception and purchase intention, and their interrelationship in the context of regional clothing products. A framework built on the basis of a C-A-B model and a questionnaire were used to collect data through online and offl ine sources. The proposed model was empirically evaluated based on 407 respondents. The results reveal that both consumer perception and the perceived value of regional clothing products have a positive influence on consumers’ purchase intentions, while perceived value also plays a role in the purchase process. Nevertheless, word-of-mouth plays a predominant role among other influential factors of consumer perception, such as uniqueness and regionality. |
| topic |
regional clothing products consumers’ perception C-A-B model purchase intention |
| url |
http://www.tekstilec.si/wp-content/uploads/2019/09/Tekstilec-03-2019-Članek-7.pdf |
| work_keys_str_mv |
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