A Tale of Four Platforms: Motivations and Uses of Facebook, Twitter, Instagram, and Snapchat Among College Students?
The current research explores differences between Facebook, Twitter, Instagram, and Snapchat in terms of intensity of use, time spent daily on the platform, and use motivations. The study applies the uses and gratifications (U&G) approach to contrast the four platforms. A cross-sectional survey...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2017-02-01
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| Series: | Social Media + Society |
| Online Access: | https://doi.org/10.1177/2056305117691544 |