Perspectives for the use of social media in e-pharmamarketing

Perspectives for the use of social media in e-pharmamarketing

The Internet has become a common and global medium. It contains vast information resources and a wide range of communication instruments. One of the communication channels are social media, which increasingly are also used in the business field. Social media combined with mobile technology introduce...

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Bibliographic Details
Main Authors: Magdalena Syrkiewicz-Switala, Piotr Romaniuk, Ewa Ptak
Format: Article
Language:English
Published: Frontiers Media S.A. 2016-11-01
Series:Frontiers in Pharmacology
Subjects:
Public Health
Social Media
social media marketing
Health management
pharmamarketing
Online Access:http://journal.frontiersin.org/Journal/10.3389/fphar.2016.00445/full

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