Empowerment of Small to Medium Enterprises using Franchise Takeover Model

Small to medium enterprises (SMEs) have really great potential as a national economic booster. However, SMEs encounter some obstacles and detentions. On the other hand, franchising is growing up to remote areas and overcoming the market of a product. It needs a special strategy required by the local...

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Bibliographic Details
Main Authors: Sulistianingsih Dewi, Pujiono, Fidiyani Rini
Format: Article
Language:English
Published: EDP Sciences 2018-01-01
Series:SHS Web of Conferences
Online Access:https://doi.org/10.1051/shsconf/20185406009