Inovação na Pequena Empresa - Um Estudo de Caso na Tropical Brasil

Title: INNOVATION IN SMALL BUSINESS – TROPICAL BRASIL CASE STUDY Innovation is remarked by several authors as a strategy and need for companies survival on a changing environment. The adoption of an innovation culture is not an easy task. Innovation comes from the change and requires an adequate...

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Bibliographic Details
Main Authors: Fernando Ribeiro Serra, Gabriela Gonçalves Fiates, Graziela Dias Alperstedt
Format: Article
Language:English
Published: Universidad Alberto Hurtado 2007-06-01
Series:Journal of Technology Management & Innovation
Online Access:http://www.jotmi.org/index.php/GT/article/view/400