Public Relations and CSR as a Part of Corporate Legitimation
This article provides a review of public relations literature in relation with CSR, through an analysis of academic research done in 1999-2014 period and published in three main scientific journals. The content of this literature shows that researchers looked for new perspectives along the years, br...
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| Format: | Article |
| Language: | English |
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University of Bucharest Publishing House
2015-10-01
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| Series: | Styles of Communication |
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| Online Access: | https://docs.google.com/viewer?a=v&pid=sites&srcid=ZGVmYXVsdGRvbWFpbnxzdHlsZXNvZmNvbW18Z3g6N2ZlMWNjNjk5ZjQ3MjA2ZQ |