Public Relations and CSR as a Part of Corporate Legitimation

This article provides a review of public relations literature in relation with CSR, through an analysis of academic research done in 1999-2014 period and published in three main scientific journals. The content of this literature shows that researchers looked for new perspectives along the years, br...

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Main Author:	Irene Buhăniță
Format:	Article
Language:	English
Published:	University of Bucharest Publishing House 2015-10-01
Series:	Styles of Communication
Subjects:	management communication relationship process
Online Access:	https://docs.google.com/viewer?a=v&pid=sites&srcid=ZGVmYXVsdGRvbWFpbnxzdHlsZXNvZmNvbW18Z3g6N2ZlMWNjNjk5ZjQ3MjA2ZQ

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spelling	doaj-5ab33b323077408f92aae9bb08a6b18e2020-11-25T00:28:10ZengUniversity of Bucharest Publishing HouseStyles of Communication2065-79432067-564X2015-10-01712338Public Relations and CSR as a Part of Corporate LegitimationIrene Buhăniță0University of Bucharest Faculty of Journalism and Communication StudiesThis article provides a review of public relations literature in relation with CSR, through an analysis of academic research done in 1999-2014 period and published in three main scientific journals. The content of this literature shows that researchers looked for new perspectives along the years, broadening Clark’s approach (2000) of communication management to encompass management function and relationship management as well. The findings of the study suggest that the accent on processes may address ethics or legitimation topics in public relation as well as in CSR, because of the improved relationships they can establish between organizations, stakeholders and society.https://docs.google.com/viewer?a=v&pid=sites&srcid=ZGVmYXVsdGRvbWFpbnxzdHlsZXNvZmNvbW18Z3g6N2ZlMWNjNjk5ZjQ3MjA2ZQmanagementcommunicationrelationshipprocess
collection	DOAJ
language	English
format	Article
sources	DOAJ
author	Irene Buhăniță
spellingShingle	Irene Buhăniță Public Relations and CSR as a Part of Corporate Legitimation Styles of Communication management communication relationship process
author_facet	Irene Buhăniță
author_sort	Irene Buhăniță
title	Public Relations and CSR as a Part of Corporate Legitimation
title_short	Public Relations and CSR as a Part of Corporate Legitimation
title_full	Public Relations and CSR as a Part of Corporate Legitimation
title_fullStr	Public Relations and CSR as a Part of Corporate Legitimation
title_full_unstemmed	Public Relations and CSR as a Part of Corporate Legitimation
title_sort	public relations and csr as a part of corporate legitimation
publisher	University of Bucharest Publishing House
series	Styles of Communication
issn	2065-7943 2067-564X
publishDate	2015-10-01
description	This article provides a review of public relations literature in relation with CSR, through an analysis of academic research done in 1999-2014 period and published in three main scientific journals. The content of this literature shows that researchers looked for new perspectives along the years, broadening Clark’s approach (2000) of communication management to encompass management function and relationship management as well. The findings of the study suggest that the accent on processes may address ethics or legitimation topics in public relation as well as in CSR, because of the improved relationships they can establish between organizations, stakeholders and society.
topic	management communication relationship process
url	https://docs.google.com/viewer?a=v&pid=sites&srcid=ZGVmYXVsdGRvbWFpbnxzdHlsZXNvZmNvbW18Z3g6N2ZlMWNjNjk5ZjQ3MjA2ZQ
work_keys_str_mv	AT irenebuhanita publicrelationsandcsrasapartofcorporatelegitimation
_version_	1725336529613619200

Public Relations and CSR as a Part of Corporate Legitimation

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