Public Relations and CSR as a Part of Corporate Legitimation
This article provides a review of public relations literature in relation with CSR, through an analysis of academic research done in 1999-2014 period and published in three main scientific journals. The content of this literature shows that researchers looked for new perspectives along the years, br...
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| Format: | Article |
| Language: | English |
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University of Bucharest Publishing House
2015-10-01
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| Series: | Styles of Communication |
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| Online Access: | https://docs.google.com/viewer?a=v&pid=sites&srcid=ZGVmYXVsdGRvbWFpbnxzdHlsZXNvZmNvbW18Z3g6N2ZlMWNjNjk5ZjQ3MjA2ZQ |
| Summary: | This article provides a review of public relations literature in relation with CSR, through an analysis of academic research done in 1999-2014 period and published in three main scientific journals. The content of this literature shows that researchers looked for new perspectives along the years, broadening Clark’s approach (2000) of communication management to encompass management function and relationship management as well. The findings of the study suggest that the accent on processes may address ethics or legitimation topics in public relation as well as in CSR, because of the improved relationships they can establish between organizations, stakeholders and society. |
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| ISSN: | 2065-7943 2067-564X |