Faktor Yang Mempengaruhi Keinginan Investasi Investor Muda di Pasar Modal Indonesia

This study aims to examine the influence of attitudes, the impact of the social environment, and investment knowledge on the desire to invest in the capital market by young investors. Specifically, this study refers to the predictors of Theory of Planned Behavior (Ajzen, 1991) to establish factors t...

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Main Authors: Riyadi Aprayuda, Fauzan Misra
Format: Article
Language:Indonesian
Published: Universitas Udayana 2020-05-01
Series:E-Jurnal Akuntansi
Online Access:https://ojs.unud.ac.id/index.php/Akuntansi/article/view/58683
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spelling doaj-5a9f1b25b197477f95f0aed4af4293842020-11-25T03:10:16ZindUniversitas UdayanaE-Jurnal Akuntansi2302-85562020-05-013051084109810.24843/EJA.2020.v30.i05.p0258683Faktor Yang Mempengaruhi Keinginan Investasi Investor Muda di Pasar Modal IndonesiaRiyadi Aprayuda0Fauzan Misra1Fakultas Ekonomi Universitas Andalas, IndonesiaFakultas Ekonomi Universitas Andalas, IndonesiaThis study aims to examine the influence of attitudes, the impact of the social environment, and investment knowledge on the desire to invest in the capital market by young investors. Specifically, this study refers to the predictors of Theory of Planned Behavior (Ajzen, 1991) to establish factors that influence investment desires. This study uses primary data from a closed questionnaire, with 166 valid responses through online surveys from investors in several university investment galleries in Indonesia. Data were analyzed using Structural Equation Modeling (SEM). The results showed that the attitude of investors and investment knowledge influence the desire to invest. However, the impact of the social environment did not succeed in triggering the investment desire of young investors. These finding underscores the influence of the social environment only being a support, meanwhile, the internal factors of the individual are the main ones making young investors want to invest. As a practical contribution, these finding suggest a positive attitude and increase investment-related knowledge can be applied as a strategy to attract new investors in the capital market. Keywords: Investment Intention; Investor's Attitude; Social Environmental Impacts; Investment knowledge; Young Investor.https://ojs.unud.ac.id/index.php/Akuntansi/article/view/58683
collection DOAJ
language Indonesian
format Article
sources DOAJ
author Riyadi Aprayuda
Fauzan Misra
spellingShingle Riyadi Aprayuda
Fauzan Misra
Faktor Yang Mempengaruhi Keinginan Investasi Investor Muda di Pasar Modal Indonesia
E-Jurnal Akuntansi
author_facet Riyadi Aprayuda
Fauzan Misra
author_sort Riyadi Aprayuda
title Faktor Yang Mempengaruhi Keinginan Investasi Investor Muda di Pasar Modal Indonesia
title_short Faktor Yang Mempengaruhi Keinginan Investasi Investor Muda di Pasar Modal Indonesia
title_full Faktor Yang Mempengaruhi Keinginan Investasi Investor Muda di Pasar Modal Indonesia
title_fullStr Faktor Yang Mempengaruhi Keinginan Investasi Investor Muda di Pasar Modal Indonesia
title_full_unstemmed Faktor Yang Mempengaruhi Keinginan Investasi Investor Muda di Pasar Modal Indonesia
title_sort faktor yang mempengaruhi keinginan investasi investor muda di pasar modal indonesia
publisher Universitas Udayana
series E-Jurnal Akuntansi
issn 2302-8556
publishDate 2020-05-01
description This study aims to examine the influence of attitudes, the impact of the social environment, and investment knowledge on the desire to invest in the capital market by young investors. Specifically, this study refers to the predictors of Theory of Planned Behavior (Ajzen, 1991) to establish factors that influence investment desires. This study uses primary data from a closed questionnaire, with 166 valid responses through online surveys from investors in several university investment galleries in Indonesia. Data were analyzed using Structural Equation Modeling (SEM). The results showed that the attitude of investors and investment knowledge influence the desire to invest. However, the impact of the social environment did not succeed in triggering the investment desire of young investors. These finding underscores the influence of the social environment only being a support, meanwhile, the internal factors of the individual are the main ones making young investors want to invest. As a practical contribution, these finding suggest a positive attitude and increase investment-related knowledge can be applied as a strategy to attract new investors in the capital market. Keywords: Investment Intention; Investor's Attitude; Social Environmental Impacts; Investment knowledge; Young Investor.
url https://ojs.unud.ac.id/index.php/Akuntansi/article/view/58683
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