The method of modified RFM-analysis as a tool to ensure economic sustainability

The method of modified RFM-analysis as a tool to ensure economic sustainability

In the process of development of society, the problem of sustainable development has always been relevant for any subject of the economy. It affects areas such as social progress, economic development and environmental responsibility. In addition, sustainable development is directly related to the m...

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Main Authors: Shchekoldin Vladislav, Lobach Oleg, Mokrousov Konstantin
Format: Article
Language:English
Published: EDP Sciences 2021-01-01
Series:E3S Web of Conferences
Online Access:https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/72/e3sconf_esmgt2021_06018.pdf
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spelling doaj-5a725ef973184114ad7a2db7262141162021-08-02T08:02:08ZengEDP SciencesE3S Web of Conferences2267-12422021-01-012960601810.1051/e3sconf/202129606018e3sconf_esmgt2021_06018The method of modified RFM-analysis as a tool to ensure economic sustainabilityShchekoldin VladislavLobach OlegMokrousov KonstantinIn the process of development of society, the problem of sustainable development has always been relevant for any subject of the economy. It affects areas such as social progress, economic development and environmental responsibility. In addition, sustainable development is directly related to the macro and micro level of the economy of any country. In this regard, it is necessary to analyze the current situation to meet this need. The article presents the MRFM-analysis method. It includes segmentation of customers who have made at least one purchase. This approach is based on classic RFM-analysis. According to the method, the segmentation of Zenit LLC clients for 2019 and 2020 was carried out, the clusters were characterized and recommendations were given for further work with each cluster.https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/72/e3sconf_esmgt2021_06018.pdf
collection DOAJ
language English
format Article
sources DOAJ
author Shchekoldin Vladislav
Lobach Oleg
Mokrousov Konstantin
spellingShingle Shchekoldin Vladislav
Lobach Oleg
Mokrousov Konstantin
The method of modified RFM-analysis as a tool to ensure economic sustainability
E3S Web of Conferences
author_facet Shchekoldin Vladislav
Lobach Oleg
Mokrousov Konstantin
author_sort Shchekoldin Vladislav
title The method of modified RFM-analysis as a tool to ensure economic sustainability
title_short The method of modified RFM-analysis as a tool to ensure economic sustainability
title_full The method of modified RFM-analysis as a tool to ensure economic sustainability
title_fullStr The method of modified RFM-analysis as a tool to ensure economic sustainability
title_full_unstemmed The method of modified RFM-analysis as a tool to ensure economic sustainability
title_sort method of modified rfm-analysis as a tool to ensure economic sustainability
publisher EDP Sciences
series E3S Web of Conferences
issn 2267-1242
publishDate 2021-01-01
description In the process of development of society, the problem of sustainable development has always been relevant for any subject of the economy. It affects areas such as social progress, economic development and environmental responsibility. In addition, sustainable development is directly related to the macro and micro level of the economy of any country. In this regard, it is necessary to analyze the current situation to meet this need. The article presents the MRFM-analysis method. It includes segmentation of customers who have made at least one purchase. This approach is based on classic RFM-analysis. According to the method, the segmentation of Zenit LLC clients for 2019 and 2020 was carried out, the clusters were characterized and recommendations were given for further work with each cluster.
url https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/72/e3sconf_esmgt2021_06018.pdf
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AT mokrousovkonstantin themethodofmodifiedrfmanalysisasatooltoensureeconomicsustainability
AT shchekoldinvladislav methodofmodifiedrfmanalysisasatooltoensureeconomicsustainability
AT lobacholeg methodofmodifiedrfmanalysisasatooltoensureeconomicsustainability
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