Strategi Public Relations melalui Acara Sitcom OK-JEK di NET TV

By using a constructivist approach, this descriptive qualitative study seeks to explore how the Public Relations Strategy as an education is present through the sitcom television series, OK-JEK. Data obtained through in-depth interviews and content analysis of 20 episodes of OK-JEK sitcom shows. The...

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Bibliographic Details
Main Authors: Gamaliel Gumilar Kusuma, Rini Darmastuti
Format: Article
Language:English
Published: Faculty of Communications Science, Dr Soetomo University 2019-03-01
Series:Jurnal Studi Komunikasi
Subjects:
Online Access:http://ejournal.unitomo.ac.id/index.php/jsk/article/view/1427
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spelling doaj-59ef9d8d61184d53b1da1fa630d2fcd82020-11-25T01:22:59ZengFaculty of Communications Science, Dr Soetomo UniversityJurnal Studi Komunikasi2549-72942549-76262019-03-0131688110.25139/jsk.v3i1.1427681Strategi Public Relations melalui Acara Sitcom OK-JEK di NET TVGamaliel Gumilar Kusuma0Rini Darmastuti1Universitas Kristen Satya WacanaUniversitas Kristen Satya WacanaBy using a constructivist approach, this descriptive qualitative study seeks to explore how the Public Relations Strategy as an education is present through the sitcom television series, OK-JEK. Data obtained through in-depth interviews and content analysis of 20 episodes of OK-JEK sitcom shows. The results of this study are: first, Sitcom OK-JEK presents educational messages that are full of meaning. Educational points such as safety riding/ driving safety, performance, service, complaints, facilities, and the use of applications are the values of education contained in OK-JEK shows. Second, the Public Relations strategy, both in terms of promotion, image enhancement and so on, develops from rigid and changing cognitive things using a more creative and communicative approach. Third, the messages delivered through each episode of OK-JEK, build community understanding of online motorcycle taxi services. Situation Comedy OK-JEK presents shows that contain educational messages, which unwittingly build an understanding of the public about the presence of new transportation modes in their midst.http://ejournal.unitomo.ac.id/index.php/jsk/article/view/1427public relations strategysitcomOK-JEKeducation
collection DOAJ
language English
format Article
sources DOAJ
author Gamaliel Gumilar Kusuma
Rini Darmastuti
spellingShingle Gamaliel Gumilar Kusuma
Rini Darmastuti
Strategi Public Relations melalui Acara Sitcom OK-JEK di NET TV
Jurnal Studi Komunikasi
public relations strategy
sitcom
OK-JEK
education
author_facet Gamaliel Gumilar Kusuma
Rini Darmastuti
author_sort Gamaliel Gumilar Kusuma
title Strategi Public Relations melalui Acara Sitcom OK-JEK di NET TV
title_short Strategi Public Relations melalui Acara Sitcom OK-JEK di NET TV
title_full Strategi Public Relations melalui Acara Sitcom OK-JEK di NET TV
title_fullStr Strategi Public Relations melalui Acara Sitcom OK-JEK di NET TV
title_full_unstemmed Strategi Public Relations melalui Acara Sitcom OK-JEK di NET TV
title_sort strategi public relations melalui acara sitcom ok-jek di net tv
publisher Faculty of Communications Science, Dr Soetomo University
series Jurnal Studi Komunikasi
issn 2549-7294
2549-7626
publishDate 2019-03-01
description By using a constructivist approach, this descriptive qualitative study seeks to explore how the Public Relations Strategy as an education is present through the sitcom television series, OK-JEK. Data obtained through in-depth interviews and content analysis of 20 episodes of OK-JEK sitcom shows. The results of this study are: first, Sitcom OK-JEK presents educational messages that are full of meaning. Educational points such as safety riding/ driving safety, performance, service, complaints, facilities, and the use of applications are the values of education contained in OK-JEK shows. Second, the Public Relations strategy, both in terms of promotion, image enhancement and so on, develops from rigid and changing cognitive things using a more creative and communicative approach. Third, the messages delivered through each episode of OK-JEK, build community understanding of online motorcycle taxi services. Situation Comedy OK-JEK presents shows that contain educational messages, which unwittingly build an understanding of the public about the presence of new transportation modes in their midst.
topic public relations strategy
sitcom
OK-JEK
education
url http://ejournal.unitomo.ac.id/index.php/jsk/article/view/1427
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