Strategi Public Relations melalui Acara Sitcom OK-JEK di NET TV
By using a constructivist approach, this descriptive qualitative study seeks to explore how the Public Relations Strategy as an education is present through the sitcom television series, OK-JEK. Data obtained through in-depth interviews and content analysis of 20 episodes of OK-JEK sitcom shows. The...
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Faculty of Communications Science, Dr Soetomo University
2019-03-01
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doaj-59ef9d8d61184d53b1da1fa630d2fcd82020-11-25T01:22:59ZengFaculty of Communications Science, Dr Soetomo UniversityJurnal Studi Komunikasi2549-72942549-76262019-03-0131688110.25139/jsk.v3i1.1427681Strategi Public Relations melalui Acara Sitcom OK-JEK di NET TVGamaliel Gumilar Kusuma0Rini Darmastuti1Universitas Kristen Satya WacanaUniversitas Kristen Satya WacanaBy using a constructivist approach, this descriptive qualitative study seeks to explore how the Public Relations Strategy as an education is present through the sitcom television series, OK-JEK. Data obtained through in-depth interviews and content analysis of 20 episodes of OK-JEK sitcom shows. The results of this study are: first, Sitcom OK-JEK presents educational messages that are full of meaning. Educational points such as safety riding/ driving safety, performance, service, complaints, facilities, and the use of applications are the values of education contained in OK-JEK shows. Second, the Public Relations strategy, both in terms of promotion, image enhancement and so on, develops from rigid and changing cognitive things using a more creative and communicative approach. Third, the messages delivered through each episode of OK-JEK, build community understanding of online motorcycle taxi services. Situation Comedy OK-JEK presents shows that contain educational messages, which unwittingly build an understanding of the public about the presence of new transportation modes in their midst.http://ejournal.unitomo.ac.id/index.php/jsk/article/view/1427public relations strategysitcomOK-JEKeducation |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Gamaliel Gumilar Kusuma Rini Darmastuti |
spellingShingle |
Gamaliel Gumilar Kusuma Rini Darmastuti Strategi Public Relations melalui Acara Sitcom OK-JEK di NET TV Jurnal Studi Komunikasi public relations strategy sitcom OK-JEK education |
author_facet |
Gamaliel Gumilar Kusuma Rini Darmastuti |
author_sort |
Gamaliel Gumilar Kusuma |
title |
Strategi Public Relations melalui Acara Sitcom OK-JEK di NET TV |
title_short |
Strategi Public Relations melalui Acara Sitcom OK-JEK di NET TV |
title_full |
Strategi Public Relations melalui Acara Sitcom OK-JEK di NET TV |
title_fullStr |
Strategi Public Relations melalui Acara Sitcom OK-JEK di NET TV |
title_full_unstemmed |
Strategi Public Relations melalui Acara Sitcom OK-JEK di NET TV |
title_sort |
strategi public relations melalui acara sitcom ok-jek di net tv |
publisher |
Faculty of Communications Science, Dr Soetomo University |
series |
Jurnal Studi Komunikasi |
issn |
2549-7294 2549-7626 |
publishDate |
2019-03-01 |
description |
By using a constructivist approach, this descriptive qualitative study seeks to explore how the Public Relations Strategy as an education is present through the sitcom television series, OK-JEK. Data obtained through in-depth interviews and content analysis of 20 episodes of OK-JEK sitcom shows. The results of this study are: first, Sitcom OK-JEK presents educational messages that are full of meaning. Educational points such as safety riding/ driving safety, performance, service, complaints, facilities, and the use of applications are the values of education contained in OK-JEK shows. Second, the Public Relations strategy, both in terms of promotion, image enhancement and so on, develops from rigid and changing cognitive things using a more creative and communicative approach. Third, the messages delivered through each episode of OK-JEK, build community understanding of online motorcycle taxi services. Situation Comedy OK-JEK presents shows that contain educational messages, which unwittingly build an understanding of the public about the presence of new transportation modes in their midst. |
topic |
public relations strategy sitcom OK-JEK education |
url |
http://ejournal.unitomo.ac.id/index.php/jsk/article/view/1427 |
work_keys_str_mv |
AT gamalielgumilarkusuma strategipublicrelationsmelaluiacarasitcomokjekdinettv AT rinidarmastuti strategipublicrelationsmelaluiacarasitcomokjekdinettv |
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