Can Communication Strategies Combat COVID-19 Vaccine Hesitancy with Trade-Off between Public Service Messages and Public Skepticism? Experimental Evidence from Pakistan

Can Communication Strategies Combat COVID-19 Vaccine Hesitancy with Trade-Off between Public Service Messages and Public Skepticism? Experimental Evidence from Pakistan

The COVID-19 pandemic may have reached a turning point as the World Health Organization and the global community of nations step up plans for mass vaccination campaigns. However, the COVID-19 vaccine-related conspiracy theories (e.g., falsehoods about birth control, women infertility, surveillance,...

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Bibliographic Details
Main Authors: Qiang Jin, Syed Hassan Raza, Muhammad Yousaf, Umer Zaman, Jenny Marisa Lim Dao Siang
Format: Article
Language:English
Published: MDPI AG 2021-07-01
Series:Vaccines
Subjects:
COVID-19 vaccine
vaccine hesitancy
public service message
health belief model
affect theory
public skepticism
Online Access:https://www.mdpi.com/2076-393X/9/7/757

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