Marketing Interactivo Viral En el Área Educativa

• Main Author: Ayala Castro, María Fernanda
• Format: Article
• Language: English
• Published: Universidad Estatal de Milagro 2013-12-01
• Series: Ciencia UNEMI
• Subjects: Marketing; interaction; viralidad; social nets; education; interactivy
• Online Access: http://ojs.unemi.edu.ec/index.php/cienciaunemi/article/view/119/256

The viral interactive marketing represents to the new era of the technology for its benefits where limit doesn't exist, more when its market is young and the interaction permanency is active, all this implies a great effort for the creators of the social networks being its development place. The innovation of the traditional marketing to a viral interactive marketing where people, virtual platforms and to work of the necessities is active, they are working to be implemented in the educational area where it is possible to foment the reading, writting, creativity, investigation and analysis for the projects of the students contributing to the learning of the society.