| Summary: | Critical discourse on visual arts has dealt with art’s economic implications at least since the Fifties. At the same time, it becomes evident that artworks start to reflect on their relationship with consumer culture. This paper argues how the line is drawn in visual arts and sometimes blurred between art and its outer. In order to corroborate this assumption, the paper analyses the institutional, medial and economic pre-conditions of the field of visual arts. For this purpose, the paper will outline today’s trends in the art market, as well as in the museum and exhibition sector. In conclusion, the paper substantiates the tense relationships between art and consumption on the basis of Claes Oldenburg’s The Store.
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