What Kind of Product Does the Person Who Feel Nostalgia Buy? Examine the Effect of Product Types
Recently in Korea, retro style is all the vogue. The retro style began with Korean soap operas, movies, and many of famous TV shows and now it has a positive effect overall in Korea trend. Result from this trend, a lot of brands, products, and fashion which were caught on the past are enjoying a ren...
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| Format: | Article |
| Language: | English |
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People & Global Business Association (P&GBA)
2019-09-01
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| Series: | Global Business and Finance Review |
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| Online Access: | http://www.gbfrjournal.org/pds/journal/thesis/20191013210505-TXQVD.pdf |