A quantitative approach to identifying turfgrass key players

A quantitative approach to identifying turfgrass key players

The purpose of this study was to systematically identify “key players” and media channels within the turf industry to constitute the diffusion of innovations in emerging turf research and technologies. Online survey questions were structured using Borgatti’s KeyPlayer™ (TM Analytic Technologies) so...

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Bibliographic Details
Main Authors: Barbara Worley, Nick Fuhrman, Jason Peake
Format: Article
Language:English
Published: Advancements in Agricultural Development Inc 2021-03-01
Series:Advancements in Agricultural Development
Subjects:
Diffusion of Innovations
turfgrass
KeyPlayer
network identification
Online Access:http://agdevresearch.org/index.php/aad/article/view/85

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