Household adaptation to digital terrestrial television in its first phase of implementation in Spain

• Main Authors: Josefina Sánchez-Martínez, Ph.D., Isabel Sarabia-Andúgar, Ph.D.
• Format: Article
• Language: English
• Published: Universidad de La Laguna 2012-01-01
• Series: Revista Latina de Comunicación Social
• Subjects: Digital transition; digital terrestrial television; policies; DTT receivers market; consumers; users.
• Online Access: http://www.revistalatinacs.org/067/art/948_Murcia/04_IsabelEN.html

For the European Union the key players in the digital transition are the citizens, the market and the local authorities. The complexity of this process does not allow the existence of a unique model to implement the digital transition, which in many cases is limited by local conditions. Based on this hypothesis, this article aims to identify the national, regional and local policies in support of the implementation of DTT; to examine the market conditions of television, DTT receivers, and infrastructure installation services; and to describe the digital transition process in households belonging to a Spanish area where the first phase of DTT transition has been completed. This study involves three methodologies: the examination of official documents in relation to DTT; interviews to a sample of commercial establishments; and a probabilistic survey questionnaire applied to a sample of the population from the area of Ricote’s Transition Project.