THE AUTHOR’S COMMUNICATIVE INTENTION IN ECONOMIC MEDIA DISCOURSE

• Main Authors: S. V. Gubik, E. R. Shakirov
• Format: Article
• Language: English
• Published: Kemerovo State University 2016-07-01
• Series: Вестник Кемеровского государственного университета
• Subjects: mass communication; media linguistics; author’s communicative intention; intentional model; economic media discourse; target audience; argumentation strategies
• Online Access: https://vestnik.kemsu.ru/jour/article/view/1946

The paper deals with communicative intention which has no monosemantic interpretation in modern linguistic theories. An attempt is made to correlate the variety of approaches to communicative intention and find the common ground in order to define the notion borders and to reveal how certain features of the target audience influence the verbalization of intention within economic media discourse. The application of the intentional model by Potcheptsov is grounded. It singles out initial and final intentions each of which is divided into a speech-act intention and postspeech act intention according to time factor of its realization. This gives a successive overview of the intention exteriorization process. The texts of “Тhe Economist” are used as the basis to consider the peculiarities of economic media discourse. The author's communicative intention along with the addressee are seen as text formation factors. Special attention is given to the journal’s target group which is described as critically tuned information takers. Some arguments are given to support the assumption that strategic post speech-act intention of the economic text author is to convince the addressee to accept their viewpoint. Hence, the author's aim is to present their viewpoint as objective and unbiased by means of argumentation strategies. One possible criterion to create their semantic classification is the way of presenting information. The paper suggests a classification of argumentation strategies and offers some evaluation of popularity of different strategies with “Тhe Economist” authors.