Will Product Packaging Density Affect Pre-Purchase Recognition?
This study analyzed preference and satisfaction according to the weight and size of products in order to understand how the size-weight illusion (SWI) occurs in affect. Perceived weight is known to be affected not only by the weight of the object, but also by its size, color, and material. A total o...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2019-08-01
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| Series: | Foods |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2304-8158/8/8/352 |