The influence of anticipated pride and guilt on pro-environmental decision making.

The present research explores the relationship between anticipated emotions and pro-environmental decision making comparing two differently valenced emotions: anticipated pride and guilt. In an experimental design, we examined the causal effects of anticipated pride versus guilt on pro-environmental...

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Bibliographic Details
Main Authors: Claudia R Schneider, Lisa Zaval, Elke U Weber, Ezra M Markowitz
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2017-01-01
Series:PLoS ONE
Online Access:http://europepmc.org/articles/PMC5708744?pdf=render