THE MODERATING EFFECT OF EWOM ON ONLINE PURCHASE: A PERSPECTIVE FROM THE VIEWPOINT OF PAKISTAN CUSTOMER

THE MODERATING EFFECT OF EWOM ON ONLINE PURCHASE: A PERSPECTIVE FROM THE VIEWPOINT OF PAKISTAN CUSTOMER

The current study aims to examine the moderating effect of E- Word of Mouth on the relationship between trust, service quality and information quality and consumer intention to purchase online. The past literature identified antecedents; trust, service quality and information quality are important...

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Bibliographic Details
Main Authors: Zille Huma, Nasser Masoud Alotaibi, Atif Aziz, Syed Akbar Shah
Format: Article
Language:English
Published: Center for Quality, Faculty of Engineering, University of Kragujevac, Serbia 2020-12-01
Series:International Journal for Quality Research
Subjects:
e-wom
trust
service quality
information quality
Online Access:http://ijqr.net/journal/v14-n4/10.pdf

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