Comparing the Effects of Negative and Mixed Emotional Messages on Predicted Occasional Excessive Drinking

Comparing the Effects of Negative and Mixed Emotional Messages on Predicted Occasional Excessive Drinking

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In this work we present two types of emotional message, negative (sadness) versus mixed (joy and sadness), with the aim of studying their differential effect on attitude change and the probability estimated by participants of repeating the behavior of occasional excessive drinking in the near future...

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Main Authors: Pilar Carrera, Amparo Caballero, Dolores Muñoz
Format: Article
Language:English
Published: SAGE Publishing 2008-01-01
Series:Substance Abuse: Research and Treatment
Online Access:https://doi.org/10.1177/117822180800100001
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spelling doaj-586b5d54cc134573a2512250acef37d12021-04-02T11:59:39ZengSAGE PublishingSubstance Abuse: Research and Treatment1178-22182008-01-01110.1177/117822180800100001Comparing the Effects of Negative and Mixed Emotional Messages on Predicted Occasional Excessive DrinkingPilar Carrera0Amparo Caballero1Dolores Muñoz2Universidad Autonoma de Madrid (Spain)Universidad Autonoma de Madrid (Spain)Universidad Autonoma de Madrid (Spain)In this work we present two types of emotional message, negative (sadness) versus mixed (joy and sadness), with the aim of studying their differential effect on attitude change and the probability estimated by participants of repeating the behavior of occasional excessive drinking in the near future. The results show that for the group of participants with moderate experience in this behavior the negative message, compared to the mixed one, is associated with higher probability of repeating the risk behavior and a less negative attitude toward it. These results suggest that mixed emotional messages (e.g. joy and sadness messages) could be more effective in campaigns for the prevention of this risk behavior.https://doi.org/10.1177/117822180800100001
collection DOAJ
language English
format Article
sources DOAJ
author Pilar Carrera
Amparo Caballero
Dolores Muñoz
spellingShingle Pilar Carrera
Amparo Caballero
Dolores Muñoz
Comparing the Effects of Negative and Mixed Emotional Messages on Predicted Occasional Excessive Drinking
Substance Abuse: Research and Treatment
author_facet Pilar Carrera
Amparo Caballero
Dolores Muñoz
author_sort Pilar Carrera
title Comparing the Effects of Negative and Mixed Emotional Messages on Predicted Occasional Excessive Drinking
title_short Comparing the Effects of Negative and Mixed Emotional Messages on Predicted Occasional Excessive Drinking
title_full Comparing the Effects of Negative and Mixed Emotional Messages on Predicted Occasional Excessive Drinking
title_fullStr Comparing the Effects of Negative and Mixed Emotional Messages on Predicted Occasional Excessive Drinking
title_full_unstemmed Comparing the Effects of Negative and Mixed Emotional Messages on Predicted Occasional Excessive Drinking
title_sort comparing the effects of negative and mixed emotional messages on predicted occasional excessive drinking
publisher SAGE Publishing
series Substance Abuse: Research and Treatment
issn 1178-2218
publishDate 2008-01-01
description In this work we present two types of emotional message, negative (sadness) versus mixed (joy and sadness), with the aim of studying their differential effect on attitude change and the probability estimated by participants of repeating the behavior of occasional excessive drinking in the near future. The results show that for the group of participants with moderate experience in this behavior the negative message, compared to the mixed one, is associated with higher probability of repeating the risk behavior and a less negative attitude toward it. These results suggest that mixed emotional messages (e.g. joy and sadness messages) could be more effective in campaigns for the prevention of this risk behavior.
url https://doi.org/10.1177/117822180800100001
work_keys_str_mv AT pilarcarrera comparingtheeffectsofnegativeandmixedemotionalmessagesonpredictedoccasionalexcessivedrinking
AT amparocaballero comparingtheeffectsofnegativeandmixedemotionalmessagesonpredictedoccasionalexcessivedrinking
AT doloresmunoz comparingtheeffectsofnegativeandmixedemotionalmessagesonpredictedoccasionalexcessivedrinking
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