| Summary: | This article proposes the application of a multi-criteria decision-making method based on fuzzy complex proportional assessment (COPRAS-F), applying business sustainability criteria, to rank alternative sites for the installation of photovoltaic plants, as selected from a geographic suitability index map of vast and heterogeneous regions in Southern Brazil, obtained from a geographic information system. As a key feature, the methodology serves the interests of stakeholders during decision-making meetings in a personalized manner, eliminating the need for consensus to overcome conflicts and antagonistic positions, allowing them to maintain a strictly professional view and to communicate in business language. The results indicate that the best location from a geographical viewpoint may not be the best location from a business viewpoint.
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