| Summary: | In the context of the global epidemic that has lasted for many months, international trade has been declining, and China’s economy has entered a new normal. The global international freight forwarding industry is becoming more and more competitive. Many small and medium-sized international freight forwarding companies are facing difficulties in survival. Risk of bankruptcy. This article takes the customer service management of Guangdong GW international freight forwarder as an example, analyzes the dilemma of international freight forwarder customer service management under the new normal, and proposes corresponding solutions, explores the path to improve customer service management, and enhances the core competition in the market force. Thus, in order to improve the quality of customer service of international freight forwarders, it is necessary to carry out effective management innovation from improving the professional level of customer service personnel, improving customer service management system and improving customer service performance management. This will serve as a reference for the small and medium international freight forwarding industry to enhance the company's core competitiveness.
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